Today’s business environment—marked by sticky inflation, trade tariffs, shifting market dynamics, increasing supply chain costs, and margin erosion—creates high stakes for CFOs and finance leaders. Protecting margins, optimizing working capital, and driving profitable growth amid uncertainty requires more than just cost- cutting. It demands a strategic focus on direct spend, the largest and most influential cost driver on the income statement.

This white paper explores how strategic direct spend management enhances profitability, strengthens resilience, and accelerates growth, while outlining best practices for regaining control with Coupa’s AI-native Total Spend Management platform.

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